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Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts

Monday, September 9, 2013

A Brief Look at the Rise of Mobile Applications



The evolution of the mobile phone is a fascinating one. In its early stages in the 1990s, mobile phones were as heavy as a phone book whereas these days, they are almost as light as a notepad. While mobile phones were primarily invented as handy gadgets to provide a way for people to communicate with each other regardless of where they are (phone signals permitting, of course), many mobile phones today are virtually on-the-go computers. Smart phones don't just allow you to call and send text messages; they also allow you to check your e-mails, log on to your social networking accounts, and play games.

Today, mobile applications that allow those aforementioned tasks are the name of the game. Users usually don't mind paying extra to get the mobile apps they desire if it means a lot of benefits for them. It helps that they have a variety of mobile apps to choose from, ranging from maps to instant messaging. It's thus no wonder that mobile apps are a big business, especially when some apps are available for download at no cost.

Mobile apps are designed to run under two platforms: Android and iOS. This means that one can't download an iOS mobile app that is meant an Android phone, and vice versa. Businesses that want to keep the pace with their customers can create mobile apps with help from mobile app developers that allow easy product search and product order.

Thursday, August 22, 2013

Tips for Designing Mobile-Friendly Websites

A recent article on TVNZ.co.nz revealed that the number of New Zealanders who own smartphones has doubled compared to the previous year, with at least a 60 percent increase according to a global consultancy firm. This is good news indeed for smartphone manufacturers and distributors. If you belong to neither group but are looking to tap the mobile consumer market to enhance your market presence, then this development certainly bodes well for your company.

By hiring a mobile application development firm to design your mobile-friendly website, you can reach out to a wider audience. Keep in mind, however, that a mobile-friendly website must not be a duplicate of your main company website. Thus, when designing a mobile-friendly website, be sure to give it distinctive features like mobile-friendly games or social media links mobile users are likely to appreciate.

You can also throw in GPS functionality that allows customers to find your store locations using easy-to-follow directions. If you're in the business of selling products online, you can enhance your mobile-friendly website with a shopping cart feature. This way, customers can order our products online without needing to use a laptop or a PC. By equipping your mobile site with the appropriate enhancements, you can boost your sales conversion rates in no time.