As
the use of the Internet continues to rise dramatically, businesses
have taken Internet marketing to a whole new level. Over the past few
years, Internet shopping has seen tremendous growth, and a 2008 study
showed that over 85% of people with Internet access have purchased
something online.
Since
then, the growing popularity of smartphones and PC tablets have added
another layer to Internet marketing. As more and more people connect
to the Internet using their mobile devices, companies are now looking
at reaching out to mobile users through mobile apps.
Yet
mobile app development presents several challenges. The limited
screen size of phones and tablets means coming up with app designs
that provide easy visuals for users. Additionally, mobile apps have
to be easy to navigate and manipulate, something that is hard to
achieve on a rather compact device. Likewise, compared to a PC,
typing on a phone or tablet can be more challenging, particularly on
touchscreen phones.
A
good mobile app developer has to take of all these design factors
into consideration. Mobile apps thus need to be more streamlined than
those intended for PC use. Despite this challenge, effective mobile
apps should allow transactions to be conducted in a relatively easy
manner using phones and tablets. Mobile app developers also know how
to make it more convenient for a user to switch from a PC to a mobile
platform, through such processes as syncing and storing cookies.
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