Making the Use of Mobile Apps Easy and Convenient

As the use of the Internet continues to rise dramatically, businesses have taken Internet marketing to a whole new level. Over the past few years, Internet shopping has seen tremendous growth, and a 2008 study showed that over 85% of people with Internet access have purchased something online.

Since then, the growing popularity of smartphones and PC tablets have added another layer to Internet marketing. As more and more people connect to the Internet using their mobile devices, companies are now looking at reaching out to mobile users through mobile apps.

Yet mobile app development presents several challenges. The limited screen size of phones and tablets means coming up with app designs that provide easy visuals for users. Additionally, mobile apps have to be easy to navigate and manipulate, something that is hard to achieve on a rather compact device. Likewise, compared to a PC, typing on a phone or tablet can be more challenging, particularly on touchscreen phones.

A good mobile app developer has to take of all these design factors into consideration. Mobile apps thus need to be more streamlined than those intended for PC use. Despite this challenge, effective mobile apps should allow transactions to be conducted in a relatively easy manner using phones and tablets. Mobile app developers also know how to make it more convenient for a user to switch from a PC to a mobile platform, through such processes as syncing and storing cookies.

Tips for Designing Mobile-Friendly Websites

A recent article on TVNZ.co.nz revealed that the number of New Zealanders who own smartphones has doubled compared to the previous year, with at least a 60 percent increase according to a global consultancy firm. This is good news indeed for smartphone manufacturers and distributors. If you belong to neither group but are looking to tap the mobile consumer market to enhance your market presence, then this development certainly bodes well for your company.

By hiring a mobile application development firm to design your mobile-friendly website, you can reach out to a wider audience. Keep in mind, however, that a mobile-friendly website must not be a duplicate of your main company website. Thus, when designing a mobile-friendly website, be sure to give it distinctive features like mobile-friendly games or social media links mobile users are likely to appreciate.

You can also throw in GPS functionality that allows customers to find your store locations using easy-to-follow directions. If you're in the business of selling products online, you can enhance your mobile-friendly website with a shopping cart feature. This way, customers can order our products online without needing to use a laptop or a PC. By equipping your mobile site with the appropriate enhancements, you can boost your sales conversion rates in no time.